Gamers as Infleuncers?!
at least regarding new technologies as stated at eMarketer:
When asked if friends and family rely on them for current technology, 39% of gamers agreed or strongly agreed, compared with 21% of nongamers. Likewise, 37% of gamers reported that they are a source of news about movies, TV and entertainment, while 22% of [...]
Posted at 1:53 pm on October 31, 2008 | leave a comment | Filed Under: social web, sociology | Tagged: gamers, gaming, influence, peers | read on
Brands in people´s heads
The English version brandtags has now a German version called brandfans.
Both platforms allow you to tag certain brands with words you associate most with them.
One step further goes brandscompare who lets brands compete against each other by choice of user.
The one thing these platforms have in common is, that they reflect what people associate with [...]
