People who search online influence others

according to a study by BIGresearch:

Consumers who regularly do their homework online before making product purchases in a store are a wealth of information and like to share their findings… Almost half (47%) give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.

Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants

Therefore, I think it is important to improve the search results of clients websites. So people can find information or a website more easily and pass on the information. Additionally, you can attract the people who forward and recommend your website with incentives (e.g. exclusive content) so they actively promote it. Because eventually they will be the ones others listen to.

cheers