Gamers as Infleuncers?!
at least regarding new technologies as stated at eMarketer:
When asked if friends and family rely on them for current technology, 39% of gamers agreed or strongly agreed, compared with 21% of nongamers. Likewise, 37% of gamers reported that they are a source of news about movies, TV and entertainment, while 22% of nongamers felt the same way.
They asked the gamers and of course they will state that they influence the decision-making of peers, but still interesting numbers.
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